Brief description: This micro-credential focuses on developing skills for international market entry. It covers the identification of target markets, market entry strategies, and the steps involved in internationalization. Participants will learn about traditional and modern internationalization models, the role of business networks, and how to prepare an organization for global expansion. The course also explores key challenges, barriers, and success factors in internationalization processes. ECTS: 3Dates: 15 November - 13 December 2024Organiser: Bragança Polytechnic University (IPB)Participating partners:: Bragança Polytechnic University (IPB)For more information: www.ipb.pt