Brief description: This micro-credential focuses on the foundations of marketing with an emphasis on digital content. Participants will learn to design and implement digital content strategies using SEO, social media, and performance metrics. The course covers tools like Google Analytics and social platforms to create impactful campaigns. It also explores content optimization, audience engagement, and measurement of success using key marketing indicators.

 

ECTS: 3

Dates: 16 December 2024 - 9 January 2025
Organiser: Bragança Polytechnic University (IPB)
Participating partners:: Bragança Polytechnic University (IPB)
For more information: www.ipb.pt